The Kolkata Knight Riders have not won the title yet, but when it comes to creating brand value they are miles ahead of the rest.
In yet another marketing ploy, Kolkata Knight Riders have announced a ticket for Rs 32,000 per day that includes access to the super speciality enclosures at the Eden Gardens and to the post-match parties.
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“Never again!” Neil shudders at the very thouught of the way he was forced to misbehave on stage with Shah Rukh Khan….by Shah Rukh Khan himself.
Trust SRK to espouse irreverence. But Neil hasn’t been able to get over it. Katrina Kaif and Bipasha Basu were in a state of shock after Neil Nitin Mukesh’s outburst on stage against Shah Rukh Khan at the Filmfare awards.
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Against the backdrop of a cricket loving nation gearing up to welcome the third season of India’s most extravagant cricketing bonanza – the Indian Premier League 3, Nokia India and Kolkata Knight Riders today announced the ‘Main Bhi Coach’ consumer campaign.
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He calls himself a “rank outsider” of the Indian film industry and with nothing to lose says he was able to take chances.
Shahrukh Khan’s risk-taking in his choice of roles got him noticed first as a TV actor and then in movies and he has become one of India’s most successful actors of all time, recognised internationally for his performances.
Known as “King Khan” or S-R-K to his fans he is a master of action and has produced more than 60 films – a prolific record even by Bollywood standards.
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