NEW DELHI — Fueled by an unexpected political controversy that ignited a publicity blitzkreig beyond the expectations of any studio marketing department, “My Name Is Khan” collected $18 million worldwide during its opening weekend.
The film was caught in a publicity storm after its lead, superstar Shah Rukh Khan faced intense criticism from hardline political party Shiv Sena. The party demanded an apology from the actor after he voiced his support for Pakistani players to be included in the upcoming third cricket season of the Indian Premier League.
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