What’s SRK doing with two green creatures who look as though they’ve come from a sci-fi movie? Well, the two green ‘creatures’ are Chouw and Mouw. And they are part of the revamp of the logo of Videocon, one of India’s foremost electronics brands.The trademark V of the logo has undergone a ‘green’ change. The unveiling of the new logo was also done in style — though not with much fanfare. Chouw and Mouw were flown all the way to San Francisco, because the Videocon brand ambassador, Shah Rukh Khan, was there — shooting for Karan Johar’s My Name Is Khan.
And there, on an abandoned petrol pump, a little removed from the hustle and bustle of the city, King Khan unveiled the new logo with just the crew members on the sets, and Chouw and Mouw watching him. Khan, who was pretty touched by the whole effort, said, “My best wishes to Chouw and Mouw. As an actor, I continuously try and reinvent myself to stay connected with my audience. I am delighted to be associated with Videocon, a thinking company that is taking this step to underline and further strengthen its relationship with the consumers.” Read more.
Source: The Times Of India
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on Jul 2nd, 2009 at 10:19 pm
chooooooooooooo sweet long live shahji
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on Jul 2nd, 2009 at 11:44 pm
can’t wait for new campaigns……….
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