All my films till date have been ordinary! The audiences are the ones who make my films extraordinary. My films deal with simple and sensitive issues. Moreover, ordinary and realistic stories are what people connect best with!
You are playing yourself in the film.
I am playing a superstar, not myself! The character is over the top and larger-than life. My role in Luck By Chance was more like me. It’s funny but there are people who ask me if I have gold taps installed in my bathroom. I don’t know how to react to such things because I am a simple man in my home!
Why didn’t you choose Billu’s role?
I tried fighting with Priyadarshan for Billu’s role but he did not want me to do that. I tried my best but he told me that only Irrfan Khan will play Billu’s role.
Some years back you had launched your portal, Do you think now would have been the right time to launch it?
Certainly, it would have been the perfect time to launch it. But now I am working with the team of Hungama Digital to start an official site. I want to make it innovative. Inshallah in the next few months I shall find time for that!
Will you even start blogging?
Blogging is a great medium to connect with your fans. But you know, the journalists and the media give me so much coverage that almost 90% of what I want to say is conveyed via them. But even when I start blogging it won’t be about my films or my shooting schedules. It will be more personal, about my life, my kids and me!
Usually 38 per cent of the film’s budget is kept aside for marketing these days. How much is allotted for marketing and promotions for Billu?
I make the film in 38 per cent itself! Okay, I am just kidding. Marketing and promotions have become really important for a film. Realistically, you should keep around 10 to 30 percent of the budget for marketing. But you can keep 20 percent and go completely wrong or choose even less and still get the best of it.
How has you association with so many brands helped in the film’s promotion?
When you tie up with a particular brand, the nature of the film should be kept in mind. For Billu, I tied up with the jewellery brand D’damas because we released the film close to Valentine’s Day. We also tied up with Plywood companies because our film has a very earthy, rustic feel. The association should always benefit the film.
You changed the film’s name from Billu Barber to Billu to please the barber community. Will you do the same for My Name is Khan should someone feel offended?
I am hoping that people do not have a problem with the film being called Billu. I do not want to hurt anybody’s feelings or sentiments. If the film is good it really doesn’t matter whether the film is titled Billu or Ullu. Ultimately what counts is that people enjoy the film.
Three hours and four promotional activities, is this an answer to Aamir’s comments about you having poor marketing skills?
I promote my films because I want people to know when my films release. I do not take compliments and criticisms seriously because I know what I am doing. I am not answerable to anyone! I don’t know why he said it but when I meet him I would ask him about the difference between being PR savvy and marketing savvy!
Finally, are you a good marketing person or a PR person?
Neither, I am just a fantastic person!
Source: screenindia.com
yeah he is really fantastic
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“is king khan lonely at the top”.times of india by vivek laswani or s’thing.hate what he has written. all srk fans go to that w/site.i’d like to kill him for what he has written about r king khan. may God punish him.
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Where has he written that? Can you please tell me the site?
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I love reading Shah Rukh’s interviews because he is so straight forward in his answers. Also, he doesn’t carry a star persona and always makes the reader feel that he is one of you. A very ordinary person living an extraordinary life yet manages to convey that he is just a simple man at heart. That’s what I love about Shah Rukh and of course his crazy, wacky sense of humour, so, he always keeps you entertained even through print. And I completely agree with him, SRK you definitely are a fantastic person! Love you baby… you rock!
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aaaw and im dying to see Billu man!!! hurry up Orange Wednesday… I am waiting for my 241 offer! I need to go check out SRK!!! LOL
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which site is it mai???
SRK truly is fantastic! GET WELL SOON! i hope that the blog is created really very soon!!!
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no comments
. i just cant wait 2c his site 
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He is fanastic
Mai, Times of India is always after SRK so it’s quite natural. But you know, today I was watching a cartoon where this big robot comes and vaccums everyone in this world. I’d love to vaccum out such people who trouble our lives and Shahrukh’s!
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He is not just fantastic. He is fantastic, fabulous,superb,mind blowing,excellent,damn hot,so handsome,
Rocking,happening and wat else????Guys pls help me.Are there box more words to explain him?
Mai can u pls give us the link?Where did u read it? : sad:
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lesson amir he is the best no one can match him amir is a daffer shahrukh slave and shahrukh is king real king love u sharukh
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let me help you Anupama, you said: fantastic, fabulous,superb,mind blowing,excellent,damn hot,so handsome,Rocking,happening
Here’s more: extraordinary, special, sexy, best, king, master, smart, cute, funny, cool, A-1, marvelous, out of this world, incredible, amazing, astonishing, terrific, glorious, sensational, inspiring, admirable, awesome, dynamite, outstanding, attractive…there aren’t enough words to describe him.
I hope somebody puts a black spot so my evil eye doesn’t get him.
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Thanks Rumana. Yeah,even if u say in all the languages in the world ther aren’t enough words to explain him.
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He He, Stupid Amir is a funny guy. Cant dat B****** keep his bldy mouth shut!!!
Y get Shah Rukh involvd in his silly interviews???
Well guys, here’s my list 4 Amir:- Idiot, Bas****, Moron, stupid, ugly, dirty bug***, bldy dog, smelly pig
Actually, these wrds r too gud, I knw
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Yeah, sham I agree with you. Some people won’t understand…
Shahrukh is one man who is the King of the Planet!
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I think Shahrukh should just ignore that #$%^& Amir’s comments. Galli mein dogs bhonkte hain to mehlon mein rehne waale Badshah ko farak nahi padna chahiye.
Ye amir tab se hi bakna shuru hua hai jabse Shahrukh ki international popularity ke proof in terms of Madam tussad’s, french honour, etc. aane shuru hue.
OSO ke Berlin aur London premier ko dekh ke poori industry jal gayi thi.
This is all because of that. Shahrukh is an international sensation. the only one from India and our industry wallahs can’t digest that.
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sorry guys! just log in, just type “is king khan lonely at the top,times of india, vickey lalwani. you’ll be able to read that hatefull article!
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“I am just a fantastic person!”…Shahrukh I so agree with you
you are beyond anything or anyone
you are one of a kind
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